Privacy Policy

Last updated: April 2026

Site owner details:

• Name: Israel Asor, Adv. (C.P.A.)
• Email: office@asor-law.com
• Phone: +972-2-500-0275
• Website: www.asor-law.com

1. General

Asor & Co. – Attorneys at Law (the "Firm") respects the privacy of users of its website. This privacy policy explains, clearly and transparently, how the Firm collects, uses and protects personal data, in accordance with the Israeli Protection of Privacy Law, 5741-1981.

Continued use of the website constitutes consent to the terms of this privacy policy. If you do not agree to these terms, please refrain from using the website.

2. Information we collect

Personally identifiable information:

• Contact details voluntarily provided — name, email address, phone number.
• Communications and correspondence sent through the website (forms, WhatsApp, etc.).
• Information collected via cookies and pixels.

Non-identifying information:

• Browser type, operating system and device type.
• Browsing data — pages viewed, dwell times, referrer source and user adaptations.

3. How we collect information

Information is collected in the following ways:

• Submission of contact forms on the website.
• Sending a WhatsApp message or email through the website.
• Browsing the website — via cookies and statistical analysis tools.

4. Purposes of use

Information collected will be used for the following purposes:

• Providing legal services and responding to inquiries received.
• Improving website content and the user experience.
• Reaching out and maintaining ongoing communication with clients and prospects.
• Enforcing the terms of use of the website.
• Securing the website and preventing misuse.

5. Legal basis for processing

Personal data is processed on one or more of the following bases:

• Express consent of the user (e.g., submission of a contact form).
• Compliance with a legal obligation imposed on the Firm.
• Legitimate interest of the Firm (such as improving services and securing the website).

6. Disclosure to third parties

The Firm will not sell, rent or transfer your personal data to third parties, except in the following cases:

• To external service providers acting on the Firm's behalf (such as hosting and website maintenance services) — subject to their commitment to maintain the confidentiality of the information.
• Where there is suspicion of unlawful activity or violation of the website's terms of use.
• Pursuant to a court order or a binding legal demand.

7. Cookies

The website uses the following types of cookies:

• Essential cookies: required for the proper functioning of the website (e.g., storing accessibility preferences and cookie consent).
• Performance cookies: for anonymous statistical analysis of visitor traffic and to improve the user experience.

You can delete or block cookies at any time through your browser settings. Note that blocking cookies may affect some functionality of the website.

7.1 Google Analytics & Google Ads

We use Google's tools to understand how the website is used and to measure the effectiveness of our online advertising:

• Google Analytics 4 (GA4): measures anonymous browsing data — pages viewed, dwell time, referrer source. The tool uses cookies of type _ga and _ga_*.
• Google Ads: we may use Google Ads cookies for conversion measurement (e.g., contact form submissions) and to display tailored ads (Remarketing) to users who have visited the website.

These cookies will only be loaded after your explicit consent via the cookie banner shown on entry to the website. If you have not given consent — the tools will not run and no information will be sent to Google.

You can withdraw consent at any time by clearing your browser cookies, or via Google's official opt-out add-on: tools.google.com/dlpage/gaoptout. For more information about Google's processing of data: policies.google.com/privacy.

8. Data security

The Firm employs accepted and advanced security measures to protect personal data against unauthorized access, modification, disclosure or destruction. However, absolute protection of information transmitted over the internet cannot be guaranteed, and the user acknowledges this.

9. User rights

Pursuant to the Israeli Protection of Privacy Law, 5741-1981, you have the following rights:

• Right of access: you may request to review the personal data stored about you.
• Right to rectification: you may request correction of inaccurate or outdated information.
• Right to erasure: you may request deletion of your personal data, subject to the limitations of the law.

To exercise your rights, you may contact us using the contact details at the bottom of this page.

10. Data retention

Personal data collected will be retained only for the period required to fulfill the purposes set out in this policy, or as required by law. Thereafter, the data will be deleted or anonymized.

11. Changes to this privacy policy

The Firm reserves the right to update this privacy policy from time to time. Material changes will be published on the website, and the date of the last update will be noted at the top of this page. Continued use of the website after the policy is updated constitutes consent to the changes.

12. Contact

For any question, request or complaint regarding privacy, you may contact us:

• Asor & Co. – Attorneys at Law
• 17 Nachum Haftzadi St., Ram Tower – Floor 11, Jerusalem
• Phone: +972-2-500-0275
• Email: office@asor-law.com